HEY THERE,
WELCOME TO MY DIGITAL GARDEN.
I’m Agalia, a senior creative strategist based in Singapore.
I like to describe the work that I do as part an exercise in sense-making, and part an act of imagination.
Influenced by my studies in linguistics and the social sciences, I believe that clarity only emerges when you properly define the context.
Strategy for me thus begins with mapping out the forces at play – be it cultural, anthropological or technological – and then taking creative leaps off these different springboards to imagine and articulate new possibilities.
At work, I combine my natural inclination for macro-level thinking with a methodological approach honed through my early years in a social creative agency to offer brands a clear, compelling vision of where they can play, and how to get there.
FUTURES/
.XYZ
STRATEGIC IP/
RITUALISM
FMCG/
BROWNES DAIRY
TECH/
SAMSUNG GLOBAL
Outside of my strategy practice, you can find me cultivating creative scenes and communities in other corners of the internet as well as in real life.
ENTERTAINMENT/
HBO MAX
RADAR
One of my favourite cosy spaces on the internet, RADAR is a global community of people thinking about and building better futures. I’ve contributed as an Editor for two of RADAR’s cutting edge reports on ‘A More Playful Future’, and ‘Towards A Centaur Future’, and was a Campfire Lead for their first ever campfire around ‘what constitutes a good use of time’.
I’m also the chapter lead for Singapore, where I host ideation sessions around prevailing topics like algorithmic anxiety and share about RADAR’s literature at industry summits.
‘half past’ dinner club
Nobody quite prepares you for how difficult it is to find good conversations after you turn 25.
Inspired by the concept of supper clubs, I created half past with the aim for it to be that third space for people to meet new people outside of their social circle, and share in some good conversations over a nice meal.
Our dinners have covered topics like ‘what are you dying to talk about?’, ‘what type of intuition do you wish to hone and why?’ and ‘what’s one thing you wish you knew sooner?’
culture salons @ mandalaWhy are we so obsessed with...' is an new intimate salon series unpacking the cultural forces shaping our collective obsessions. Think themes like hustle culture, spirituality, membership clubs, love, and content creation.
In a podcast-meets-debate style, my co-host and I break down the phenomenon through a cultural and psychological lens, and invite candid, open discussions in a cosy corner of Mandala Club.
vectorTo get to ideas worth talking about, it’s no longer just about the content. Especially with AI coming into the fray, crafting a message for a brand or producing high quality content is expected and not what sets you apart.
To truly get people to care, it’s about creating context by focusing on who is saying it and how they say it.
vector brings together diverse tastemakers, with the cultural equity & network to rally and influence, to collectively reinvent and ideate at the cutting edge of digital futures.